Ellen DeGeneres (The Ellen DeGeneres Show) has launched the Ellen Digital Network announcing YouTuber Tyler Oakley as its first signing.
The Ellen Digital Network is a part of Ellen Digital Ventures itself a partnership between DeGeneres and Warner Bros. Television. DeGeneres’ videos generated more than 500 million cross-platform views in March 2016, and have crested 1 billion in recent months, according to Tubular Labs so she is no stranger to online success.
Tyler Oakley has more than 8 million YouTube subscribers, 6.2 million Instagram followers and 5.2 million followers on Twitter.
DeGeneres had this to say about the new network, “I’m so excited for the Ellen Digital Network. I’ll get to showcase amazing talents like Tyler Oakley and tWitch, plus, I’ll finally prove to the world that my pets can speak in human voices.”