ABC Family To Rebrand As Freeform

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The home of Pretty Little Liars and the upcoming YA to TV adaption Shadowhunters is changing its name.

abc-family-freeform

The channel has gone through a number of name changes since its formation in 1977 by Pat Robertson. It went from CBN Family Channel then The Family Channel, Fox Family and currently ABC Family.

The name change is linked to the change in targeted viewership announced by the channel back in April which will see it look to target 14-34 year olds which they call as Becomers – a life stage rather than a generation, including young people aged 14-34 who are in high school, college and the decade that follows and are navigating the time in life when you experience the most firsts – first car, first apartment, first job, first love, first heartbreak.

Freeform/ABC Family is still set to double its original programming. You can learn more about the change below.

SOURCE: Deadline.com