HBO Films Currently Developing ‘The Color of Cola’ by Stephanie Capparell

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Deadline reported HBO Films is currently developing The Color of Cola by Stephanie Capparell. 

You can read the full details below:

Mark Landsman, Michael Karbelnikoff and Peter Kline executive produce.Mitchell Kapner (Oz the Great and Powerful) will pen the film adaptation. The logline: In 1947, Pepsi CEO Walter Mack hired National Urban League staffer Edward F. Boyd to do something no major American company had done before: assemble an all-black national sales team to focus on the overlooked African-American market. Boyd and his team increased Pepsi’s sales around the country, while facing the racism of the Jim Crow South and its more insidious expression in the corporate halls of the North.

Capparell, a journalist, author and filmmaker, also is co-author of the international bestseller Shackleton’s Way and an editor and writer for The Wall Street Journal.

 
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Sue discovered the magical world filled with words at a young age. They have been her constant companion ever since. In addition to being a full time bookworm, and a dessert enthusiastic, she also runs the first fansite for Vampire Academy’s Lucy Fry called Lucy Fry Source. When she’s not tucked between the pages of her books, you can find her at her personal blog. You can also follow Sue on instagram and goodreads.